California’s DROP platform, debuting in 2026, gives residents unprecedented power to delete personal data from hundreds of brokers at once—free of charge. Discover how the Delete Act is transforming privacy rights and enforcement.
California has launched a major crackdown on data brokers illegally selling health and personal data, with landmark fines and new consumer protections under the Delete Act. The move signals a major shift in privacy enforcement.
California’s new DROP law makes it easy for residents to delete their personal data from all registered data brokers with a single request, upending the data industry and setting a new standard for privacy rights.