Fast Facts

• Sendmarc appoints Dan Levinson as Customer Success Director for North America.
• Levinson boasts over 15 years of experience in email security and authentication.
• Sendmarc specializes in DMARC, a protocol that helps stop email impersonation and phishing.
• Levinson is tasked with expanding support and adoption of DMARC across North America.
• Email fraud remains a leading cybercrime vector, costing businesses billions annually.

Phishing Storms and the DMARC Lifeboat

Picture the modern business inbox: a digital harbor regularly battered by storms of phishing scams, spoofed CEOs, and fraudulent invoices. Into these choppy waters sails Sendmarc, a company promising to be the lighthouse - and at its helm for North America, industry stalwart Dan Levinson.

Levinson’s appointment as Customer Success Director signals more than just a personnel shift; it’s Sendmarc’s calculated play to anchor its presence in a region plagued by relentless email-based attacks. With over 15 years navigating the treacherous channels of email security, Levinson has become intimately familiar with the protocols that keep organizations afloat - namely SPF, DKIM, and the star of the show, DMARC.

Behind the Acronyms: Why DMARC Matters Now

At its core, DMARC (Domain-based Message Authentication, Reporting, and Conformance) is like a passport control for email messages. It lets businesses decide who’s allowed to send emails on their behalf, blocking imposters before they even reach the border. Yet, despite its effectiveness, adoption in North America has lagged behind the threat curve. According to a 2024 Cisco report, only about 30% of Fortune 500 companies had fully implemented DMARC, leaving the rest exposed to impersonation attacks that cost U.S. businesses over $2.7 billion in 2023 alone (FBI IC3).

Enter Sendmarc, a global player that’s built its platform with managed service providers and resellers in mind - offering not just DMARC compliance, but also tools to improve email deliverability. Levinson’s track record - helping organizations cut impersonation risks and reduce support headaches during periods of rapid growth - makes him uniquely positioned to guide clients through the technical and cultural hurdles of email authentication.

The Market Moves and What’s at Stake

The North American DMARC market is crowded, noisy, and often confusing for businesses. Sendmarc’s leadership believes that hands-on, expert customer support is the missing ingredient - one that can transform DMARC from a compliance checkbox into a true shield against fraud. Levinson’s mandate is clear: build a responsive, knowledgeable team to help organizations not just deploy DMARC, but also understand and maintain it amid evolving threats.

This approach echoes broader industry shifts. As regulatory scrutiny tightens and high-profile breaches continue to make headlines, more organizations are seeking comprehensive, easy-to-use email security solutions. Sendmarc’s bet is that a blend of technical excellence and personal guidance will help it stand out in a crowded field - and perhaps even raise the bar for what customers expect from their cybersecurity partners.

WIKICROOK

• DMARC: DMARC is a security protocol that verifies if emails are truly from the sender’s domain, helping prevent impersonation and phishing attacks.
• SPF (Sender Policy Framework): An email authentication method that checks if a mail server is allowed to send messages for a specific domain.
• DKIM (DomainKeys Identified Mail): DKIM is an email security system that uses digital signatures to prove emails are authentic and haven’t been altered, helping prevent spoofing.
• Phishing: Phishing is a cybercrime where attackers send fake messages to trick users into revealing sensitive data or clicking malicious links.
• Email Deliverability: Email deliverability is the likelihood that a legitimate email reaches the recipient’s inbox instead of being blocked or marked as spam.