In cybersecurity, branding refers to the strategic use of logos, colors, fonts, and design elements to establish a recognizable identity for a product, service, or organization. Effective branding helps users quickly identify legitimate digital assets, communications, and software, distinguishing them from malicious imitations such as phishing sites or counterfeit applications. Cybersecurity professionals often monitor for unauthorized use of branding elements to prevent brand abuse, which can lead to reputational damage or security breaches. Protecting branding is essential in maintaining trust, reducing the risk of social engineering attacks, and ensuring that users interact only with authentic, secure resources.