Brand abuse refers to the unauthorized use or imitation of a company’s brand, logo, or identity by malicious actors. This is often done to deceive customers, commit fraud, or damage the company’s reputation. Common forms of brand abuse include phishing websites, counterfeit products, fake social media profiles, and domain squatting. Cybercriminals exploit the trust and recognition associated with well-known brands to trick users into sharing sensitive information, making fraudulent purchases, or downloading malware. Organizations must monitor online channels and take proactive measures to detect and respond to instances of brand abuse to protect their reputation and customers.