Ad monetization is the process by which website or app owners generate revenue by displaying advertisements to users. This method involves integrating ad networks or platforms that deliver targeted ads based on user behavior, content, or demographics. Revenue is typically earned through impressions (views), clicks, or specific user actions. Ad monetization is widely used by publishers, app developers, and content creators as a primary or supplementary income stream. It enables free access to content or services for users while providing businesses with opportunities to reach potential customers through digital advertising.